Maxxis Conference aims to help African, Asian dealers grow brand

Maxxis has shared details of the latest meeting of its Asian and African subsidiary companies’ representatives and distributors, who assembled in Pattaya, Thailand between 25 and 27 June. The meeting was the inaugural Maxxis Asian & African Distributor Conference, and Maxxis says it aimed to generate and share ideas to drive the tyre manufacturer’s business forward. Maxxis titled the conference, “Rev It Up – Beyond All Limits” to highlight the need for its partners to play a vital role in “creating momentum, overcoming current limits and achieving greater goals”.

Companies responsible for the distribution of Maxxis tyres across the Middle East, Africa and South and South East Asia were invited to attend the conference and delegates travelled from Bahrain, Iran, Iraq, Jordan, Qatar and the United Arab Emirates; Bangladesh, Pakistan and Sri Lanka; Algeria, Cameroon, Egypt, Kenya, Nigeria and South Africa; and Indonesia, Vietnam, the Philippines, Singapore and Malaysia.

Maxxis president Dr Wally Chen opened the conference at a gala dinner talking about the Maxxis family and how it has undergone major growth in recent years with the support of its employees, suppliers and distributors, Dr Chen then presented his “Triple 3” concept, which is described as the cornerstone of the Maxxis business strategy. The model sets out to determine how this platform will help Maxxis achieve its three core strategic objectives: “to grow, to be global and to be innovative”.

The seminar programme comprised a series of presentations – including technical briefing sessions, new product updates and announcements regarding Maxxis corporate strategy and marketing plans – from Maxxis companies in the UK, USA, Thailand, Iran and Egypt, plus partners in Malaysia and the Philippines.  All the business sessions were designed to help Maxxis distributors create breakthrough strategies to grow their markets against a backdrop of difficult ongoing economic trading conditions. 

Maxxis shows OE-upgraded factory

The conference schedule also included a guided tour of the Maxxis factory in Rayong, which is the blueprint for the development of new Maxxis plants in China.  The facilities have been upgraded and expanded recently to meet increasing demand from OE partners, including vehicle manufacturers in Thailand, India and Indonesia, and the aftermarket.

Lenny Lee, director, sales and marketing at Maxxis International, said: “We are delighted that so many of our partners in the Middle East, Asia and Africa were able to join us for this important conference and very much value their input into the plans that will not only determine our strategic direction across Africa and Asia, but will also support their own efforts to develop business in key markets.”

Delegates were also able to enjoy the 2012 Maxxis Football Cup, held at Pattaya K-Football Stadium. The company said it sees this kind of sporting event, like the friendly match played in June last year by Maxxis Thailand and dealers from Iran, as a good way of strengthening ties and boosting morale. Playing 30 minutes each way in the Cup games, Maxxis Thailand 1 against Maxxis Iran ended in a 5-5 draw and then Maxxis Thailand 2 managed a 5-3 win over Maxxis Egypt.