Label information valuable, says SMMT

Hello tyre label, and welcome. As of this week, the roll out of the European tyre label begins in earnest as manufacturers, wholesalers and retailers count down the final four months before its compulsory implementation.

Greeting the start of what the Society of Motor Manufacturers and Traders calls the tyre industry’s largest ever customer information programme, association chief executive Paul Everitt said:  “There are more than 150 million tyres currently on UK roads, so any information to help motorists understand crucial safety and performance characteristics is valuable, particularly given the safety improvements and fuel efficiency savings that can be gained from choosing the right tyre. Before this tyre label, customers only had price and brand to distinguish between more than 300 different types of tyres; now motorists have a set of comparable factors to make buying decisions easier.”