Hankook continues What Car? award sponsorship
Hankook has confirmed its return as associate sponsor for the 2013 What Car? Car of the Year Awards and continued sponsorship of the ‘Ultra Low Carbon’ award, which was won by the Kia Rio in 2012 – a car that boasts Hankook’s Kinergy Eco in size 185/65 R15 88H as an original equipment fitment.
“All of us at Hankook are looking forward to working with the What Car? team on what is without doubt the premier UK automotive awards,” commented Hankook Tyre UK managing director Tony Lee. “Tyres may not be very glamorous but they are so very important and we hope that the sponsorship will in turn put Hankook on the shopping list of What Car? readers.”
“It’s great news that Hankook Tyre is to be associate sponsor of the 2013 What Car? Awards once again,” added Andrew Golby, What Car? publishing director. “It is one of the largest and fastest-growing tyre manufacturers worldwide, and the collaboration allows it to communicate with the ever-growing What Car? audience. Tyres are big business, because at some time, every motorist will need to invest in new tyres.”
Next year’s awards will take place on 9 January 2013, with the ceremony again being held at London’s Grosvenor Hotel.
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