Goodyear’s German tyre stores to use e-paper solution

The Goodyear Tyre and Rubber Company’s ‘Quick Reifendiscount’ stores in Germany have given e-paper manufacturer ZBD a “significant contract” to roll out its large format displays. Working alongside installation partner Aha Trade Marketing Concepts, ZBD will provide its e-paper displays to Quick stores over the next few months. With tyre labelling mandatory in November, tyre retail stores continue to search for the best ways to display information. It seems that a flexible system such as e-paper could allow companies to integrate the new label into current product pricing displays effectively.

ZBD’s e-paper displays are an integral part of an award-winning concept developed by Aha for Goodyear. Designed to improve the overall customer experience within Quick stores, the new displays will replace paper labels, which are labour-intensive and time-consuming to produce and replace and also obscured the tyres from view.

The new fully graphic displays are attached directly to products in the store and can be updated regularly in line with stock availability and customer offers. If a store has too much stock of a particular product, or notices that a local competitor is offering lower prices in its store or online, it can quickly update the electronic labels with new pricing to make those tyres more attractive to buyers, ZBD said.

Mr Beck, store manager at the first ‘Quick’ store to implement the new platform, said: “ZBD’s e-paper displays have made our labelling processes vastly more efficient, as price changes can be updated to the displays straight away. On top of that, the visual impact of the displays is very impressive.”

He continued: “One of the main reasons for selecting ZBD’s displays was that the solution is so simple to install – there was no need to set up a vast network of transmitters or receivers, as the solution is completely wireless.”

Commenting on the project, Franz Josef Buschmeier, Head of CEE for ZBD said: “Our simple yet effective e-paper displays are in keeping with the ‘Quick Reifendiscount’ stores’ zero-fuss, reliable and innovative philosophy. This project marks the entry into another new retail sector for ZBD, demonstrating the broad reach of our e-paper solution.”