DriveRight joins TyreSafe

Independent wheel and tyre data provider DriveRight is the latest firm to sign up as a TyreSafe member. Although membership serves as official confirmation of DriveRight’s support, the company has been involved with TyreSafe for some time and supplies the data that goes into the safety association’s tyre pressure app. The app provides users with the correct tyre pressure for their car simply by entering their registration number and is, by the way, is available at the TyreSafe website or via the iTunes store.

“The breadth of our membership keeps growing and most aspects of the automotive industry are represented, from car and tyre manufacturers, to insurance firms, retailers, emergency services, public organisations and specialist commercial businesses,” commented TyreSafe chairman Stuart Jackson. “However, what they all have in common is a burning desire to raise the issues surrounding defective or illegal tyres and educate the motoring public about correct tyre maintenance. It’s a testament to all of them that they are so willing and passionate about making the roads a safer place to be.”

According to TyreSafe, its activities have helped reduce tyre-related deaths or serious injuries by 38 per cent since the association’s inception in 2006. As a member of TyreSafe, DriveRight will benefit from the enhancement of its own corporate social responsibility (CSR) programmes, as well as early campaign awareness so that it can integrate these within its own marketing activities.

“As we work closely with TyreSafe on its tyre pressure app, we know first-hand the dedication and enthusiasm of everyone involved at the organisation in spreading the road safety message,” explained DriveRight managing director Richard Bailey. “Therefore, it’s with great pleasure that we’ve become its newest member and look forward to being involved in its future campaigns and doing whatever we can to help make the UK’s roads safer.”

Central to DriveRight’s business is a database of OE tyre fitments, which is continually updated to provide accurate fitment data. The database is used by manufacturers, distributors, retailers, resellers and other organisations connected to the automotive industry.