Ceat opens first retail outlet in Mumbai

Ceat Ltd says it has “aggressive growth plans” for its Indian retail network, and as part of this the tyre maker opened its first outlet in the country’s largest city yesterday. The first Ceat Shoppe to enter operation in Mumbai was officially inaugurated by controversial politician Abu Azmi, Maharashtra Samajwadi Party state president, along with Ceat executive director Arnab Banerjee.

According to the tyre maker, the concept behind the Ceat Shoppe is not just about selling tyres, rather it is “more about the ‘experience’ a customer carries with himself from the franchise.” The outlets are described as being designed on par with international design standards – “definitely a first in a low involvement category like tyres,” commented Ceat in a press release. Services offered by the Ceat Shoppe include wheel alignment and wheel balancing.

“It gives me great pleasure to introduce the Ceat Shoppe to our consumers in Jogeshwari,” stated Arnab Banerjee at the outlet’s official opening. “Ceat has always pioneered in providing world-class services to its customers. We hope we are able to meet up with the expectations of our consumers through the introduction of unique techniques and look forward to introducing many more initiatives in the near future.”