Bridgestone continues South American football sponsorship

Bridgestone has renewed its sponsorship of Copa Sudamericana, the South American football cup. On 2 July the tyre maker confirmed it has signed on for a second year with the championship that is contested by 47 clubs from Argentina, Bolivia, Brazil, Chile, Columbia, Ecuador, Paraguay, Peru, Uruguay and Venezuela. Bridgestone’s title sponsorship is again reflected in the event’s name – Copa Bridgestone Sudamericana.

“We are aware of the passion that awakens football in consumers across Latin America which is aligned to our brand values,” said Matias Borges. sales and marketing director at Bridgestone Americas Tire Operations’ Latin American Tire division. “Winning a football championship is all about performance, so it is an excellent fit to have Bridgestone, a brand that represents performance, to be such a big part of this important event. We earned excellent results last year so we are excited to build on that success and support this important championship once again.”