Reifen 2012 hits record international numbers

Europe’s largest tyre exhibition, Reifen 2012 has opened today with the show’s organiser, Messe Essen, claiming record numbers of exhibitors – 653 to be precise. Messe Essen also said that the show represents a new level of internationality, with two-thirds of exhibitors attending the show from 44 countries outside Germany. The show, situated in the West German city of Essen, runs until Friday 8 June.

The show’s exhibitor numbers have seen a 12 per cent rise in the number of exhibitors, and Messe Essen is keen to emphasis the larger presence of global companies. The largest delegation other than the 212 from Germany comes from China, from where 139 exhibitors come. An additional 30 come from Taiwan, a number only exceeded by Italy (40) and Netherlands (33). British exhibitors account for 21 spaces in the approximately 60,000 square metre exhibition space. All of the 30 largest tyre manufacturers in the world will be involved.

The show, which exhibits tyres, casings and tubes; repair materials; machines; devices; garage equipment; and IT and management consultancy, expects to receive around 18,000 trade visitors from over 130 countries. The show says that visitors come to assess innovations, establish contacts and place orders.