Reifen first-timer Eversafe Rubber aiming for greater European presence

Although Eversafe Rubber has been producing retreading products for more than three decades now, this year was the Malaysian company’s first time exhibiting at Reifen Essen. During the show Tyres & Accessories spoke with export manager Eu Hong Lim, who shared that business had been good for Eversafe Rubber during the show. “Reifen is the most prominent, important tyre show in the world,” he commented. “This is our first time exhibiting in Essen; we chose to attend as an exhibitor this year as we want to start expanding our presence in Europe. Reifen also gives us an opportunity to meet old friends and customers.”

Eu told T&A that Eversafe was promoting all its retreading materials at Reifen 2012. This is a product range that includes pre-cured treads, masterbatches, camelbacks, cushion gum, sidewall veneer, orbitread strips and repair rope. Eversafe also produces repair materials, such as radial and nylon patches and buffing blades.