Reifen 2012: Greenways, Phenoma centre stage at Lassa

According to Brisa UK brand manager Vicki Tillson, at this year’s Reifen exhibition Lassa focused not just on presenting its current product line-up, but also on showcasing things planned for the future. Most notably, the Turkish tyre maker displayed its first eco-friendly tyre, Greenways, at the trade show. This new range, which Tillson says will enter the market in early 2014, represents Lassa’s attempt to get in line and meet compliance standards for EU regulations coming into effect at the end of this year.