Pirelli – performance for every taste

Pirelli has more than 125 years of technical excellence and innovation under its belt and for many years its focus has been on the premium and performance end of the market. The furthest evolution in its current high performance P Zero range is the P Zero Corsa System. With a directional tread pattern for front axle fitment and an asymmetric pattern for the rear axle, this tyre is designed for both road and track. Paired with a racing tread compound, P Zero Corsa System is viewed as ideal for the most powerful cars in the ultra high performance sector.

In February, Pirelli launched a road car tyre that continues its high performance pedigree: the P Zero Silver.  Like the P Zero Corsa System, the P Zero Silver has been developed from the manufacturer’s technological involvement in leading edge motorsport – upon announcing the tyre’s impeding arrival last September, the Italian company referred to the P Zero Silver as its first Formula One-derived road tyre. It shares the same modelling process as Pirelli’s Grand Prix tyres, using cutting-edge mathematical simulation to finalise the design of the tyres under a wide range of road conditions.

Alongside the new P Zero Silver in the ultra high performance segment is the P Zero. Developed for all top of the range, sports and high-powered high performance vehicles, the P Zero offers the most demanding drivers strong performance in all areas: handling, comfort and safety. For motorists looking for excellent grip and handling, Pirelli recommends the P Zero Rosso range, which it describes as offering the optimal balance between comfort and performance. Developed for modern sports cars, the P Zero Rosso is said to be ideal for sports performance, providing precise steering response on dry and wet roads.

A further member of Pirelli’s performance family is the snappily-named P Zero Nero. Developed with tuners and the most demanding sports performance drivers in mind, the P Zero has been designed to give extraordinary all-round performance, offering maximum sports driving pleasure together with optimal safety features.

In the past, drivers have had to choose between performance and the environment, but Pirelli’s mission is to ensure that this is no longer the case. The Cinturato P7 combines driving comfort, safety and environmental friendliness. For drivers looking for a high performance and eco-compatible tyre for medium to high-powered cars, Pirelli says the Cinturato P7 is the perfect choice.