Market confidence growing, says Heuver

Heuver Tyrewholesale says it is able to look back on Reifen 2012 with a great deal of satisfaction. The Dutch company says the introduction of new products at the show ensured an exceptionally high volume of visitors and interest from customers, with a record number of orders being placed during the show. “This is something we haven't experienced before at Reifen,” said company director Bertus Heuver.

“From the first hour of the trade show’s gates being open our stands were buzzing with visitors,” Bertus Heuver continued. “Prior to the trade show we had already announced through media and mailings that we had plenty of news in several sectors. This encouraged customers to pay us a visit. And not only that; they also placed a considerable number of direct orders for substantial volumes. After the relative calm in the first few months of this year, the result at ‘Reifen’ has confirmed our observation that the market has taken a turn for the better in recent weeks. And yet we were overwhelmed by what transpired. We weren’t used to this kind of thing at Reifen – these orders were in addition to our regular business at the fair. Reifen 2012 will go down in our books as a tremendous success.”

In the run up to the show, Heuver said it would display its “complete arsenal” at Reifen, most notably new additions from Aeolus; further details on this products can be found here. “A great deal of attention was paid to the new Aeolus agricultural tyres AE77 and AGP23 and plenty of customers came to the Aeolus stand themselves asking about the new car tyres,” Bertus Heuver added. “That did us a world of good, knowing that we have to wait a few more months before we can actually bring the tyres to market. But there is clearly space in the market for a new supplier and thanks to our efforts over the past few years Aeolus is generating a lot of trust straight away.”

Heuver Tyrewholesale says it expects the market to remain positive. “The fact that the market is evidently getting back on its feet once more is reason enough for us to keep stock levels high,” stated Bertus Heuver. “We are also anticipating that purchasing conditions will remain favourable, particularly among producers of raw materials. So we are faced with significant opportunities to consolidate our national and international position, because we will also be able to supply direct from stock at competitive prices during the second half of the year.”