Joint winners for 2012 TyreSafe achievement award
At the recent Tyre Recovery Association annual dinner, held at the Ardencote Hotel, Warwickshire, TyreSafe honoured the winners of its outstanding achievement accolade for 2012. Chris Downes from Chandlers BMW and Phil Barrow from Sussex Police were present to receive the award on behalf of their respective organisations. The award announcement came hot on the heels of news that Sussex Police has signed up as an official TyreSafe supporter.
The award in particular recognises Sussex Police and Chandlers’ joint collaboration during last October’s Tyre Safety Month, when they arranged a series of tyre safety roadshows at local supermarkets, shopping centres and Chandler’s own Hailsham dealership. Additionally, their endeavours gained valuable media coverage beyond the county’s borders because, helping to further increase awareness about tyre safety issues.
Indeed, the award judges particularly praised their innovative approach. By chiefly targeting shopping centres and supermarkets, they were able to engage with shoppers in areas of high footfall, ensuring the tyre safety message was spread to a large audience. “By working together, Sussex Police and Chandlers BMW have made an important contribution to tyre safety on the south coast,” said TyreSafe chairman Stuart Jackson. “It’s a tremendous example of what can be done with limited resources but a lot of imagination. In this instance it’s definitely a case that two heads are better than one!”
Being at the sharp end, police officers are only too aware of the consequences that drivers face if they don’t look after their tyres. Last year, more than 1,200 people were killed or injured in accidents involving a vehicle with illegal, defective or under-inflated tyres. “Tyre safety plays a crucial part in a vehicle’s performance,” said Phil Barrow from Sussex Police. “If a tyre is not properly maintained then it can have devastating consequences, not just for the driver but also the passengers and other road users.”
Meanwhile, Chandlers BMW also continues to promote tyre safety all year round at its dealerships, with a range of tyre safety leaflets and promotional materials on display. Its sales staff is also keen to pass on the tyre safety message to new and existing customers whenever possible. “Chandlers BMW is only too happy to be involved with TyreSafe and Sussex Police and help increase the awareness among local motorists about the importance of looking after their tyres,” commented Chris Downes from Chandlers BMW.
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