Al-Dobowi launches Eternity brand

Al Dobowi Group present its new Eternity brand during the recent Reifen 2012 show in Essen. Aimed squarely at the European market Eternity is described as “a new tyre brand for a new generation” and will feature both passenger car and truck and bus lines.

Details are scant at the moment, but according to the company Eternity tyres are manufactured in Asia and are designed to be compliant with all the latest REACH, s-mark and tyre labelling legislation. The full product range is scheduled for an early 2013 launch. 

Al-Dobowi also produces Eternity branded vehicle batteries at a new factory the company opened in April 2011 in the UAE.