Westlake launches Direct Tyre Management deal at CV Show

A first-time exhibitor at the Commercial Vehicle Show at Birmingham’s NEC was Westlake Tyres, whose imposing stand featured products from the brand’s truck and bus radial range. The company launched its partnership with Direct Tyre Management, a Blackpool-based fleet services provider that recently became the brand’s authorised truck tyre dealer in the UK, at the show – a partnership that was visually represented by DTM’s booth attached to the back of Westlake’s.