Sidewall reading covered by latest YTC video

The latest instalment of Yokohama Tire Corporation's consumer education-focused video series – "Tire Tips" – features an updated version of how to read a tyre's sidewall.

The video, posted here, is the seventh edition in the series that began in 2010.

“Understanding the information on the sidewall of a tyre is very important for selecting the appropriate replacement tyre,” said Fred Koplin, Yokohama director of marketing communications. “However, many consumers are not familiar with what the sidewall markings mean. By explaining them, the video educates viewers so they can more confidently make informed tyre purchases.”

Koplin said future Tire Tips videos will continue to provide suggestions to consumers on ways to get the most out of their tyres.