Pirelli introduces designer, App-enabled Annual Report

Pirelli’s 2011 annual report will reflect the tyre manufacturer’s “broader narrative”, presenting detail that goes beyond the numbers in an attempt to capture the spirit of Pirelli. The company said the project will include Art Deco inspired illustrations reflecting the tyre-maker’s values, in addition to texts by internationally renowned authors HM Enzensberger, Guillermo Martinez, William Least Heat-Moon and Javier Cerca. A summary of the report will also be available through a free iPad App.

The three volumes – Annual Financial Report, Report on Governance and Structure of Share Ownership and Sustainability Report – have been designed by art director Francesco Valtolina. “The idea was to design a book which would not just be a collection of data. We wanted to recount Pirelli from a different perspective that not exclusively technical,” said Valtolina.

The 18 innovative illustrations in the pages of the 2011 annual report are contributed by an emerging young talent, the Dutch illustrator Stefan Glerum. “Pirelli asked me to summarise the concepts that represent it through some key words,” said Stefan Glerum. “I drew on many sources: futurism and the world of cartoons helped to inspire me.”

Pirelli iPad App
 
To make access to the 2011 Annual Report simpler and more immediate, Pirelli has created a free iPad App, which can be downloaded through Apple’s App Store. The App presents a summary of the report’s most important aspects, with additional multimedia content to support and shed further light on the financial data.

Pirelli’s 2011 annual report will be presented by the chairman and CEO, Marco Tronchetti Provera.