Pirelli reshuffles executives

Following official confirmation of the resignation of Pirelli COO Francesco Gori, the company has detailed revisions to organisational model. According to the company, Pirelli has decided to reinforce its technological and commercial organization apparently completing a re-definition which began in October 2011. As a result Pirelli will replace its “executive office” with two new roles reporting directly to chairman and chief executive officer Marco Tronchetti Provera.

They are chief technical officer (CTO) and chief commercial officer (CCO), positions to be held by Maurizio Boiocchi and Andrea Pirondini respectively. The product, processes, quality, original equipment and team motorsport functions will report directly to the CTO. In particular, the CTO will directly coordinate the OE function so as to optimize relationships with carmakers and increase the efficiency of processes linked to experimentation and product development. 

Marketing, sales and retail functions will report directly to the chief commercial officer (CCO) with the aim of strengthening commercial operations and enhancing co-ordination between geographic areas.

The chairman will have the staff, planning and controlling, operations and supply chain function reporting directly to him. In addition the chairman will receive direct reports from the moto, industrial (truck, agro, steel cord), products and services for the environment and PZero Moda segments. 

Geographically, the new model divides the market into eight regions corresponding to the different areas of activity. They are Central Europe, South Europe, North-West Europe, Russia & Nordics, Africa, ME and India, Apac, Latam and Nafta, all supported by the functions listed earlier. The regions will report to the CCO for all commercial and marketing activities.