New logo for Nankang at Reifen

Nankang will unveil its new logo from Hall Three, Stand 105 at Reifen 2012 in Essen next week.. It consists of the logo typeface of 'Nankang' and the brand promise of 'Free Your Way'. Nankang Tyre's corporate logo has been used for over two decades. Facing the increasingly competitive global marketplace, the company says it is charging forward with a new Corporate Identity System (CIS). The new CIS will serve as critical guidelines for global brand management, and more importantly as the foundation to fresh brand image of Nankang.

The company says that the winding shape of the letter N represents a never-ending road, which symbolises Nankang Tyres’ sustainable business philosophy, the ambition to become a world-class and global company, and the promise of always caring for customers. The smooth and even appearance of the elements in the logo reinforces the ideas of reliability and trustworthiness.

Continuing further in this vein, Nankang’s new CIS consists of mainly red and black, with red expressing “the passion, vitality, and caring for customers”. The black meanwhile represents “reliability, trustworthiness, and professionalism”, according to the manufacturer. 

Nankang states: “50 years of dedicated efforts in engineering techniques and quality control have enabled us to deliver international award-winning products that are both innovative and durable. Encouraged by these awards and recognition, we will continue paving the way for excellence and better road safety.”