Momo tyre range to debut in Essen

Momo, a well known Italian automotive brand most famous for its wheels, has announced that it is launching a tyre range in partnership with Univergomma S.p.a. at next week’s Reifen exhibition in Essen, Germany.

According to the company, Momo brings with it 50 years experience which has seen it always aim to distinguish itself on the basis of innovative design as well as for its technology and quality. Now Momo reports that it has created a completely new tyre line, developed with modern technology in order to offer “high performance on every kind of vehicle” covered by the range, which includes passenger cars, light trucks, SUVs and more multi purpose 4X4s. 

The range is comprised of over 180 sizes and covering a spread of winter and summer-orientated products. Momo’s winter tyre range is being prepared in time for the coming winter season tyre. This part of the product portfolio focuses on the company’s North Pole tyre, supported by the SUV Pole and Van Pole lines.

“Momo tyres represent a new challenge for our company. We are sure this challenge is going to bring positive results to our group,” states Massimo Ciocca CEO of Momo Srl, who added: “we are proud of our collaboration with Univergomma which have realized this ambitious project.”

Massimo Peccia of Univergomma commented: “The new Momo tyres are entering in a highly competitive market, but it enters the market with the right keys to succeed. I seriously believe that the technology used to develop the tyres, quality of the components and the right price positioning will be really competitive to the highest level and the market reaction will show it!”

Univergomma will be showing the Momo tyres at the company’s Reifen 2012 show stand (8-115) during the week of the exhibition.