Lassa Tyres opens Milan flagship retail unit

Number one Turkish tyre brand, Lassa has opened its first Italian flagship store in Milan. The Lassa Shop’s staff will specialise in providing tyres and assistance for the Brisa-manufactured brand, with two customer initiatives launched at the same time: a courtesy bike programme, supplying bicycles to customers changing tyres, and the new Tyre SOS text service, which provides contact details for nearby Lassa dealers should problems occur.

The store will be inaugurated on 26 May with a 10:00 welcome coffee at Via Boncompagni 55/1. Lassa will offer an immediate 15 per cent discount on new tyres to all those attending the opening. Researched and developed by Brisa, a joint venture company between the Bridgestone Corporation and leading Turkish industrial conglomerate the Sabanci Group, Lassa’s wide range of products will be showcased by the decor and displays at the store.