Bridgestone signs first Volvo supply deals

Bridgestone Europe will supply original equipment tyres to Volvo Car Corporation, securing the tyre manufacturer’s first partnership with the Swedish firm. The Turanza T001 will be fitted to the new Volvo V40 five-door hatchback and the Volvo XC60 will be shod with Dueler tyres during May 2012.

Edwin van der Stad, director, sales, at Bridgestone Europe’s Consumer Business Unit said: “Bridgestone is delighted to start working with Volvo and supplying tyres for the V40 and XC60. The two companies share similar values on safety and concern for the environment.”

Launched in March 2012, the premium Turanza T001 is Bridgestone’s new flagship touring tyre. The company said the tyre focuses on safety and motoring efficiency, with a high-level of ride comfort.