Bridgestone prepares for Reifen Essen

Bridgestone is taking a 460m² stand (3-237) to next month’s Essen Show where it will present its Total Tyre Life message. This means deails of how it “provides tyre experts and fleet operators with the best solutions for measuring and controlling tyre performance and costs”, says Yves Kerstens, MD commercial business unit, Bridgestone Europe.

The display is reportedly built around the four main pillars of Bridgestone’s solution: the latest Bridgestone truck and bus tyre line-up, including new-generation Ecopia fuel efficient tyres; the latest Bandag retreads and retread solution package offered by the Bandag European network, exclusive producers of the Bridgestone retread range; Truck Point, Europe’s largest independent truck tyre dealer network with more than 2,400 dealers in 29 countries, which ensures product availability and local expertise; and Bridgestone’s package of total fleet management services delivered by Truck Point dealers and Bandag franchisees across Europe.

Click here for complete coverage of the Reifen Essen exhibition as it happens.