B&J Rocket launching its Quality campaign at Reifen 2012

The Reifen 2012 show gets underway in just over a month’s time, and B&J Rocket will be there. The Switzerland-based firm reports that it will present its new hallmark ‘Quality Plus’ to trade visitors from all over the world during the exhibition. The programme was initiated by Andreas Müller, managing director of B&J Rocket, to demonstrate to partners and customers how the company achieves and maintains quality at the highest level. This process begins with the careful selection of raw materials and its suppliers.

“For more than 70 years the brand B&J stands for highest quality in the segment of tools for the tyre and retreading industry,” stated Müller. “It is our ultimate goal to meet the ever growing demands of our customers in respect of quality at all times.”

However, ‘Quality Plus’ is not limited to the product alone, B&J Rocket notes. All areas of the company, such as customer care, internal training, after-sales service, as well as delivery, marketing and communications are made transparent. “Only when all these areas function smoothly, can we achieve a worldwide positive quality image which ultimately leads to high customer satisfaction”, Müller emphasised. “We consider the Quality Campaign a significant contribution to differentiate ourselves from the competition”.

B&J Rocket invites visitors to the Pro Team Lounge at booth 107+311 in Hall 4 for the presentation of ‘Quality Plus’. Müller looks forward to lively discussions over a welcome cocktail. “Once again, there is a lot to talk about.”