Infinity to hold European tyre launch at Reifen 2012

Infinity has announced that it will hold the European launch of its new tyre range at Reifen 2012. The tyres will be unveiled to a select international audience of dealers and journalists in May during Infinity’s Partners Day celebrations, taking place in Beijing, China, before Infinity takes its new tyres – details of which have yet to be revealed – at Europe’s largest tyre expo, held at Messe Essen in early June.

Aside from the unveiling of the range to the media, Infinity will hold a special drinks event at the Sheraton Essen Hotel, where there will be a gala dinner held for its guests. Other surprise events are also planned around the Infinity stands in Essen, which it says will make the brand “one of the most positively talked about” of this year’s show.