Hankook survey shows strong US interest in eco-tyres

According to the results of Hankook Tire America’s “Spring Gauge Index”, 61 per cent of drivers in the US would be interested in buying eco-friendly tyres. The main reason for making such a purchase is the potential fuel savings they’d deliver; Hankook’s study shows that 68 per cent of drivers who’d buy eco tyres gave this reason as their motivating factor.

Nearly half of Americans – 47 per cent, to be precise – also said they’d consider buying a hybrid or electric car, however only three per cent actually own one. Men would be more inclined to purchase a hybrid or electric car – 56 per cent of men surveyed said they would consider buying one, compared to 38 per cent of women. Price is the number one stated reason consumers can’t commit. When asked why they would not purchase an eco-friendly car, 55 percent said the cars are too expensive and 23 percent said they are not very cost efficient.