Bridgestone Brazil doubles iProbe order

Transense Technologies plc has confirmed that its sales division Translogik Limited has received a further order from Bridgestone Brazil for its next-generation iProbe commercial tyre inspection tool. The iProbe provides a robust, reliable and user-friendly wireless solution for cost effective monitoring of tyre pressure and tread depth, combined with integrated RFID (Radio Frequency Identification) and TPMS (Tyre Pressure Monitoring System) sensor reading capabilities. This order is twice the size originally scheduled for second quarter delivery to Bridgestone. The announcement follows a 6 February 2012 statement explaining the news.

Bridgestone Brazil, in partnership with Translogik and its South American partner, Budini Inc., has developed a tyre inspection software solution built around the iProbe, for mobile devices running on the Apple iOS and Android platforms. Bridgestone Brazil will use the iProbe and software as a complete tyre monitoring and reporting system for its commercial tyre customers and independent service providers, helping to ensure the optimum performance of the tyres.

Gustavo Gonçalves, Development Coordinator at Bridgestone Bandag Tire Solutions commented: “We are very pleased with the performance of the Translogik iProbe, and have now placed a further order which is twice the size of the original order placed in January 2012. The iProbe is an integral part of the Bridgestone tyre management solution here in Brazil. With further iProbe orders expected in Q2 and Q3 as part of our national roll out plan we could see almost 100 iProbe systems being used by Bridgestone customers by the end of 2012 into 2013. In my opinion the iProbe is one of the best electronic tools for this kind of application. The iProbe generated considerable interest during our discussions on tyre management  with our fleet customers. The iProbe is easy to handle and very ergonomic compared with other products available on the market.”

Graham Storey, CEO of Transense commented, “We are delighted that the iProbe has proven to be so successful with Bridgestone Brazil and its customers. The market research we conducted during the development of the iProbe indicated that adding RFID functionality would be a valuable new feature. The increased Bridgestone Brazil order and other recent orders are indicative of the gathering pace of RFID adoption within the commercial tyre industry. Bridgestone Brazil is leading the way in offering RFID ready tyre management solutions and we are optimistic that the other major tyre manufacturers will follow.”