Bosch improves US automotive aftermarket website

Bosch has redesigned its automotive aftermarket website – boschautoparts.com – primarily to “improve visitor engagement and ease of use,” Tire Review reports. The site is “more visually engaging and especially easy to navigate,” Bosch claimed, and “covers a wide range of product lines, special promotions, motorsports, Bosch Gear, a vehicle part finder, and a local parts store locator.”

“We charged our web team with the task of making our new site the easiest in the business to navigate,” said Pam Krebs, director of advertising and sales promotion for Bosch. “Industry research indicates that website visitors want to locate the information they need within just two clicks of the mouse once they arrive at a site’s home page.”

“Whatever the visitor is looking for in terms of automotive aftermarket parts or related information, he or she will find it easily and without much effort on our new website,” Krebs said.