Apollo Tyres launches Apollo Super Zone outlet in Dubai
Apollo Tyres has launched the first of its self-branded Super Zone outlets outside India in Dubai. Designed to provide customers with a feel for the brand and its products, the Apollo Super Zone is located in Al Qiyada, near the Dubai Police General Headquarters and is operated by Middle East Tyres LLC, Apollo Tyres’ business partners. The Apollo Super Zone was inaugurated by chairman of Apollo Tyres, Onkar S Kanwar.
Apollo Tyres’ foray into specialised retail outlets is part of the US$2 billion company’s ongoing expansion strategy for the Middle East region, which already provides around 30 per cent of its export earnings out of India. Apollo Tyres already enjoys a considerable presence in the region through its distributors and business partners spread across 14 countries, which has been enhanced considerably by the establishment of a regional headquarters in Dubai, almost a year ago.
“The launch of the Apollo Super Zone in Dubai, the first of its kind outside India, underlines the importance of Dubai as a regional commercial hub and as a focus of our Middle East operations,” said Satish Sharma, Chief, India Operations, Apollo Tyres Ltd. “The launch of the concept store is the next stage of our progress in the region building on the success of our Dubai headquarters. The Super Zone will enable us to interact more closely with our customers and get a better feel for the unique requirements of this market,” he added.
Apollo Tyres Ltd has a range of specialised concept retail formats which range from a Super Zone, the largest format, to Apollo Zones and the Apollo Points, which are scaled down versions inspired by the shop-in-shop concept. Currently the company has two Super Zones, 25 Apollo Zones and 44 Apollo Points spread out across India.
Apollo Tyres’ office in Jebel Ali is the company’s largest office outside its operations in India, Southern Africa and The Netherlands. This functions as the reporting hub for its employees operating in Iran, Saudi Arabia and Turkey. Apollo Tyres also maintains considerably warehousing facilities in Dubai in order to expedite the regional supply chain.
Apart from an office, the company has also taken up an expandable 10,000 square feet of warehousing space in Dubai, to stock its tyres locally for speedy demand fulfilment in the region. This also enables Business Partners to have low inventories, cutting down on stocking costs; the ability to pay in local currency with no bank charges, and of course faster demand fulfilment to the end customer.
“The office, network of employees and local warehousing facility will allow us to address customer demands effectively; while our entire range of tyres tuned to this market, along with our service proposition, will allow us product leadership over time,” mentioned Satish Sharma, Chief, India Operations, Apollo Tyres Ltd.
According to the company, Apollo Tyres has already invested around US$ 250,000 in creating appropriate permanent infrastructure for its business needs in Dubai; and is projecting investments and expenses of around US$ 1.5 million on an annual level, starting last year.
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