Amalgamated US Bridgestone dealer programme launched

Bridgestone Americas Tire Operations has combined its current Affiliated Dealer, TireStarz and Family Retail Dealer programmes under one umbrella for the United States market. This new independent retail dealer programme has been named the Bridgestone Affiliated Retailer Nationwide Network and will encompass over 2,500 points of sale nationwide.

“We’ve listened to our customers and designed one of the most comprehensive retail dealer programme in the industry,” said John Baratta, president, Replacement Tire Sales, US & Canada Consumer Tire Sales division, Bridgestone Americas. “The Bridgestone Affiliated Retailer Nationwide Network is the complete package backed by world class products and services and a nationwide tyre protection plan and repair warranty programme.”

According to Bridgestone, the programme will offer network dealers multi-brand product offerings, state-of-the-art sell-out programmes, discounted merchandise and services from nationally recognised vendors and the confidence of offering its customers the support of a nationwide network of retail dealers. The programme also provides access to a support team of dedicated Bridgestone Americas retail experts, including local, regional and national sales support, education specialists and a dedicated retail marketing group.