Yokohama BluEarth AE-01 to be available worldwide

Yokohama’s general manager of its Tire Global Product Planning Division, Shigeo Komatsu announced the release of its new BluEarth AE-01 onto the European market at the Geneva Motorshow. The AE-01 is a latest generation tyre for passenger cars in the fuel-efficient BluEarth tyre series. It will be available in 40 sizes from 155/80R13 79T to 205/55R16 91H and will be sold around the world, starting in Europe.

Yokohama states it developed the tyre primarily for compact cars, demand for which is increasing. BluEarth Technology, already adopted in the flagship BluEarth-1, was used to create the brand new BluEarth AE-01. Through materials and technologies such as nano blend rubber, orange oil, aerodynamic design and weight reduction, high levels of safety and comfort have been achieved in addition to fuel-efficient performance. Another characteristic set to boost its tyre label profile will be the tyre’s reduced external rolling noise.

The BluEarth AE-01 follows the BluEarth-1, released in April 2011 in Europe, as the second product under the BluEarth brand name. In addition to the series itself, tyres developed based on the BluEarth concept carry the BluEarth concept mark on each sidewall.

Yokohama said it is “accelerating development of products” to extend the use of these technologies in replacement and original equipment tyres for new cars by expanding the BluEarth series. Yokohama Rubber plans to promote the series globally – not only in Europe but throughout the world.

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