Wheelwright launches 2012 Calibre Couture wheel range

Kent-based distributor Wheelwright has launched the Calibre Couture range onto the UK market. The company said the collection of diverse designs would sit above the firm’s Calibre portfolio; the Couture range is aimed at the upper end of the vehicle parc, with several distinguished designs and fitments.

In order of increasing size, the new Altus sets the tone with a classic ‘Y’ spoke design with a concave face. It is available in five stud patterns, three different finishes and five different sizes, ranging from 8×19” to 10×22”.

The Volante’s aggressive, angular appearance and concave face is designed to offer additional flair, with an undercut polished detail. It has fitments for most core cars in staggered 19” and 20” sizes.

The Potentia is designed for the premium SUV market – cars like Range Rover’s new Evoque and BMW’s X5. It is available in the 22” diameter and in most popular fitments with satin-finished spokes contrasting with the highly polished deep dish.

Commenting on the new Couture Collection, marketing manager James Gray said: “The Calibre Couture range offers a premium product for retailers seeking an OEM-quality solution. As well as being carefully selected to tick all of the visual boxes, these wheels use the very latest casting and finishing technology – and we will be supporting them heavily across a range of digital and print platforms to ensure that they are firmly on the radar of our end-users.”

In all, the 2012 Calibre Couture Collection comprises eight different designs, offering something for almost every sector of the prestige, executive and tuning market. Wheelwright says it will use social media campaigns, e-shots and online dealer tools to market the new lines.