Viking holds internal Westlake brand launch

Viking Wholesale Tyres has launched the Westlake brand in an internal event with its sales team. Viking parent company, Axle Group Holdings became the UK’s authorised distributor of Westlake PCR, 4X4, UHP and LT tyres in September 2011, and Westlake says this latest meeting was used to highlight the patterns and sizes available in the UK and to emphasise the substantial investment made at Westlake manufacturer Hangzhou Zhongce.

Rikki Kane, sales director of the Viking sales team said: “Westlake tyres are not only high quality, but also very competitively priced to allow customers to maximise profits.” Kane explained that Viking intends to establish a national network of key dealers who will benefit from a range of support materials, a 30 day exchange policy and accidental damage guarantee.

Jorge Crespo, European general manager for Eskay Tyres, distributor of the brand in the UK and several other key European markets, stated: “Viking have embraced the Westlake brand with both commitment and enthusiasm. Their sales team is eager to forge partnerships with key dealers who share that passion and I am confident that we are now well placed to push this very successful brand forward in the UK market.”

John Caldwell of Axle Group, the parent company of Viking, said that: “We are delighted to have added Westlake to our portfolio of brands and look forward to working in partnership with the world’s 10th largest tyre manufacturer.”

Related news:

• Al Dobowi holds inaugural Westlake Partners’ Day
• Westlake appoints Axle Group Holdings as sole UK PCR distributor