Sino Legend reaches out to European and American tyre makers

Sino Legend (Zhangjiagang) Chemical Co., Ltd., purportedly the largest Asian manufacturer of resins for the tyre and rubber industries, has begun showcasing its state-of-the-art production facility as it looks to establish a greater presence in North American and European markets.

The company broke ground on its Zhangjiagang City plant in mid-2007, located approximately 80 miles from Shanghai. Built with future global expansion in mind, the facility has already doubled its production volume owing to increased demand.

“When we began designing the plant, the intent was to construct it equal to or above Western standards as a strategic advantage for global growth,” said Corey Xie, deputy manager, Sino Legend. “This took the form of sophisticated automation systems, quality assurance protocols and monitoring, and strict environmental controls. The result is the most advanced facility of its type in the world.”

Investment in the plant has been “substantial”, with unnamed multinational tyre manufacturers reportedly praising the company’s: Green-focused production process that uses less water than competitive methods; multi-level, gravity-fed process flow to optimize efficiency of manufacturing and distribution, as well as to minimize energy consumption; adjustable pastillation process for delivering a highly uniformity; containment structure to ensure that raw materials remain within a sealed system; and adherence to strict safety protocols for employees, contractors and visitors.

As a result Sino Legend reports that it has become a supplier to eight of the top 10 multinational tyre companies operating in Asia, as well as to the majority of China’s domestic manufacturers. Just four years after beginning production, Sino Legend now holds 70 per cent of the Chinese market and 30 per cent share for the rest of Asia. With this large production base secure, the company recently announced plans to expand into North America and Europe during 2012.