Michelin to sponsor Goodwood FoS

The Goodwood Festival of Speed, billed as “world’s greatest celebration of car culture”, takes place this year between 29 June and 1 July. The event is sponsored by a roll call of the world’s most prominent vehicle manufacturers, and Michelin has also announced its sponsorship of the event. As well as maintaining a stand at the Festival of Speed, the tyre maker will also sponsor the Supercar Paddock and Supercar Run to highlight its links with manufacturers of some of the world’s fastest cars.

The Michelin stand at the Festival of Speed will feature a number of high performance cars and motorcycles, as well as a Le Mans wheel change challenge that will give visitors a chance to win prizes by setting the fastest times of the day and weekend. There will also be a display highlighting Michelin’s motorsport involvement – past and present. The stand will also showcase some of Michelin’s newest products, including its latest generation Energy Saver and the recently launched Pilot Alpin and Latitude Alpin cold weather tyres. Detailed information clearly explaining the imminent tyre labelling legislation will also form part of the display – Michelin says it hopes this will help consumers see that choosing tyres can be as straightforward as choosing a fridge.

The Supercar Paddock will be home to a display of Michelin’s range of high performance tyres, including the Pilot Super Sport, which is original equipment on cars including Ferrari’s 458 Italia, FF, 599 GTO and F12berlinetta, the Gumpert Apollo R and the Koenigsegg Agera R.

Making numerous appearances throughout the weekend, Bibendum the Michelin Man will be available to meet visitors and pose for photographs with his fans. And although the event is still three months away, Bib’s duties begin today – at the 14 March press day, he will make a guest appearance to wave the supercars away for the first batch of runs on the day.