Merityre introduces Cam customer data system

Merityre has introduced Cam Systems’ Wholesale Customer Relationship Management (CRM) software. The system is designed to help the tyre specialist improve its customer intelligence and data reporting specifically for its retail customer base, according to the software provider.

Wholesale CRM gathers and organises data pertinent to retail clients, helping to identify buying patterns and trends. Merityre will use this information to generate reports for its sales teams. Wholesale CRM will also enable Merityre to enhance its customer service, acquire new customers through efficient contact management, and make sales procedures and fulfilment more effective.

Noel Pope, director of Merityre, says: “This is a very good all-round information package. It provides more indepth data gathering, which can be tailored for our sales teams, ensuring they support our retail customers more effectively in the way they want it, how they want it and when they want it.

“The Wholesale CRM system is the forerunner to innovative retail, customer-focused developments being introduced by Cam Systems in which we are investing, including its tyre labelling managed service this year, and this helps promote Merityre as a professional, flexible and knowledgeable organisation with a mine of customer data readily accessible across our business, making us extremely efficient and accountable.”

Mike Allen, managing director of Cam Systems, adds: “The integration of Wholesale CRM will provide Merityre with a rich feed of customer insight and buying behaviour and trends, ensuring it benefits from superior business intelligence leading to competitive advantage.”