Maxxis launches ‘unprecedented’ motorsport reward scheme

Maxxis has launched what it calls an “unprecedented” reward scheme for UK motorsport drivers, making bonus prize money available for any Maxxis-shod podium finish in the 2012 four-wheel race season. Including every format on four wheels except for karting, Maxxis believes the scheme underlines its commitment to the roots of motorsport with a season of cash injections.

As long as the successful racer triumphed in a set of Maxxis tyres during the race, they will win £500, £250 or £100 for first, second or third place finishes. Maxxis hopes that by rewarding the stars of the track with the incentive, they will be setting the wheels in motion in each driver’s mind to switch to the brand’s products as the season progresses.

Maxxis’ managing director, Derek McMartin hoped that the decision to reward drivers for their exploits would help in funding their race careers in 2012, during tough economic times: “We know how difficult it is to get a car onto the track in the first place, let alone keep it there once the season gets underway.

“We hope that our cash prizes will make a difference to every successful driver and go towards maintaining their positions in their respective series, as we appreciate the costs associated with racing competitively in the motorsport world.”

Maxxis says that it believes the new incentive scheme is the first of its kind to transcend any one race series. The company is also heavily involved in the growing sport of Drifting, holding the title sponsor slot of the Maxxis British Drift Championship, which enters its fifth year on 21 April at the Teeside Autodrome.

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