Lassa eco tyre to debut at Reifen 2012

Lassa reports it will showcase its entire range of European-market summer and winter passenger car, 4×4, light commercial vehicle and truck tyres at Reifen 2012; in the spotlight on the Lassa stand will be the Phenoma, Lassa’s latest summer high performance tyre. Developed by Brisa’s Research and Development Centre using the know-how gained from the experiences of the award winning Lassa Rally Team over the past decade, and available in European markets in 11 sizes ranging from 16 to 18 inches in diameter since May 2011, Lassa says the Phenoma is a popular choice in sport and prestige segment for upper class automobiles and tuning vehicles.

The 27th Reifen Show will also see Lassa launch its first eco-friendly tyre, Greenways. This new product is designed to comply with the coming 2012 EU Directive and label. It will be available in European markets as of in the first half of 2013 in 20 sizes for general use cars.

Over the past years, as a result of its marketing strategies and commitment to becoming a global brand, Lassa has made its presence felt in Europe. The tyre maker says that in the Reifen show’s home market of Germany it offers an extensive range of tyres for cars, vans, 4×4 and SUV and trucks via a network of two independent wholesale distributors, who supply the brand to dedicated retailers throughout the country. In 2011, Lassa enjoyed a significant increase in sales of 15 inch and over sizes, 4×4 and UHP tyres, which accounted for 76 per cent of tyres it sold in Germany. 

According to Lassa, the Reifen show provides a unique platform for it to share the technology, design and philosophy behind its brand with a vast number of domestic and international exhibitors and visitors. The tyre maker adds that the trade exhibition also represents an important opportunity not only to strengthen its bonds with existing clients and business partners but also to uncover new business opportunities.