Infinity releases lifestyle magazine
Infinity Tyres has announced that the company will publish a self-titled lifestyle magazine in a bid to communicate the multifaceted nature of the brand. According to the company, Infinity likes to think of itself as more than just a tyre brand.
Infinity has worked hard to create what it calls Infinity World. “This is a world where we welcome everyone to become a part of the Infinity family. To join in our philosophy, to understand our principles, to follow our triumphs, in short, to become a part, however small, of who we are and who we aim to be,” Infinity representatives explained in a release communicating details of the new magazine.
Infinity LifeStyle (as it will be known) encompasses one of Infinity World’s visions. Here Infinity shares with you some thoughts, ideas, suggestions, and an overall understanding of what an Infinity LifeStyle is all about.
Jorge Crespo, European general manager for Infinity Tyres, stated that the new magazine “is only more proof of the forward-thinking methodology of Infinity Tyres. Here is a company which seeks to give its customers more than just a tyre, here, it is giving them a doorway into its life philosophy. Into its heart. That is, in my view, Infinity LifeStyle”.
Infinity hopes the magazine will be “a great success” and it invites all its readers to let them know what they think about it and to send “any and all suggestions” to make it better.
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