Firestone run-flat range aimed at ‘value-oriented’ drivers

Vehicles fitted with run-flat tyres as original equipment, such as the various members of the BMW range, are now entering the used car market in increasing numbers and being purchased by drivers with more limited budgets than the first owners. To cater for these motorists’ tyre needs, Bridgestone has launched its first Firestone-branded run-flat for the European market. Called the Firehawk SZ90µ RFT (Run-Flat Technology), the replacement market tyre is available in six sizes for 16- to 18-inch, 40 to 55 series, and features a reinforced sidewall rubber construction for continued safe driving if the tyre deflates or suffers a total loss of pressure.

The Firehawk SZ90µ RFT will, says Bridgestone Europe, appeal to value-oriented drivers whose cars were originally fitted with run-flats when new. “The new Firehawk SZ90µ RFT will enable the company to increase its market share in a maturing RFT segment” stated Tomio Fukuzumi, director Consumer Products, Bridgestone Europe.