Cooper Tire teams up with The Weather Channel

Television viewers in the US, should they so wish, can enjoy weather-related information and entertainment around the clock courtesy of The Weather Channel. This themed content is naturally interspersed with spells of advertising, and Cooper Tire & Rubber will soon become a familiar name to those chomping on their breakfast toast and cereal after entering into a partnership with the broadcaster.

Reaching consumers as they prepare for their daily commute or plan for weekend travels, Cooper Tire will appear across numerous programs on The Weather Channel, including an exclusive sponsorship of the “Morning Rush” segment within the top-rated morning programme “Wake Up with Al,” hosted by weatherman Al Roker. Cooper Tire is also collaborating with The Weather Channel via its customised, weather-triggered messaging, providing consumers with local forecasts for their upcoming weekend road trips.

“Aligning perfectly with Cooper Tire’s lifestyle brand platform, this partnership will connect tyres with people and their road trips,” stated the tyre maker in a press release. “Together, Cooper Tire and The Weather Channel will celebrate the everyday road trip and showcase important product, tyre safety, and maintenance solutions on-air, online and through mobile applications, helping to educate and inspire confident drivers and safer commutes.”

Cooper Tire will also maintain a digital presence on weather.com, with an exclusive partnership of the “Favorite Fall Drives” content, which is scheduled to be launched this autumn. In addition, Cooepr Tire will present dynamic, geographically targeted messaging across The Weather Channel mobile applications, raising awareness of changing weather conditions that could affect driving conditions.

“Cooper Tire is excited to enter into this partnership with The Weather Channel,” said Hal Gardner, vice-president of marketing communications and market intelligence for Cooper Tire. “This association is the perfect complement to our brand, encouraging consumers to enjoy their road trips safely.”