Conti announces US promotions

Continental Tire the Americas has given news of two promotions within its Passenger and Light Truck – US Replacement unit. Chris Charity has been named director of sales – corporate accounts. In this role, Charity will be responsible for managing and directing sales efforts for passenger and light truck tyres with national retail and automotive aftermarket customers within the US market. Sean McDermaid will take over from Charity as national sales manager – dealer group. In his new position, McDermaid will be responsible for overseeing Continental’s field sales force, as well as the development and growth of business with independent dealers and distributors.

“This is an exciting time for Continental Tire,” remarked Bill Caldwell, vice president of sales and marketing. “We are pleased to announce the promotion of Chris and Sean.  They both bring an excellent depth of experience to their new positions, and will be tremendous assets to our team as we grow our business in the US market.”

Chris Charity joined Continental Tire in April 2002 and has held a variety of roles in the areas of quality, product planning and sales. Sean McDermaid joined the company in 2007 as the area dealer manager for Florida, Puerto Rico and Georgia, and was subsequently promoted to regional sales manager for the Southeast Region. Prior to joining Continental, McDermaid accrued more than 13 years of outside sales and territory management experience in the automotive industry.