Brightly solved – Trelleborg and Fendt launch new agri ad campaign

A new joint communication programme has been launched by Trelleborg and agricultural vehicle manufacturer Fendt in order to publicise the two companies’ efforts towards enhanced farming productivity and efficiency. Under the title ‘The productivity equation, brightly solved’, the new campaign shares that the productivity assessment for agricultural operations may involve complicated calculations, incorporating a lot of factors such as fuel, manpower, machine configuration, software or facilities. However, this advanced equation can be ‘brightly’ solved by adopting the combined Fendt and Trelleborg solution, which the two companies says maximises productivity and controls to boost the operating result of farming professionals.

Launched in January 2012, the new joint marketing campaign will feature within the main specialised agricultural media, both on-line and off-line, over the next 12 months. “We want farmers to benefit from our strategic partnership with Fendt, attaining the perfect match between the complete wheel solution and cutting-edge Tractor technology to boost the outcome of farming operations,” said Lorenzo Ciferri marketing director of Trelleborg Wheel Systems Agriculture Division.

“Two premium brands like Fendt and Trelleborg, which combine innovation and efficiency, go together very well,” added Fendt’s director of marketing, Roland Schmidt. “This is also apparent in the high share of Fendt tractors that leave the Marktoberdorf factory, in Germany, with Trelleborg tyres.”