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Tyre24.fr debuts at Tire Expo

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German-based tyre website Tyre24 recently launched Tyre24.fr SARL at the Pneu Expo 2012 Lyon (France) between 7 and 9 February 2012. Exhibiting from a 40 square metre stand, the French branch of the B2BPlattform which has been online since 2010, launched the latest offering into what is new territory for the company.

“Our…conclusion is very positive. The new trade fair for the tyre industry was a good opportunity for us, the awareness of Tyre24.fr directly with the target group…Overall, the Tire Expo several new additions were posted. Further, in Lyon some very interesting discussions for future collaborations.” said Christian Schneider, head of offline marketing at Tyre24 group.

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