Michelin asks fans: which BTCC circuits are best?

Michelin is running a competition through its Facebook page to find motorsport fans’ favourite British racing circuits. Respondents have the chance to win VIP tickets to Dunlop MSA British Touring Car Championship (BTCC) events held at their nominated circuits, where the Michelin supplied Formula Renault UK and Renault Clio Cup will take place.

Tyre companies are increasingly seeking to interact with end users through the social networks, seeing the effective marketing and information possibilities they offer. To maximise effectiveness, it is necessary to encourage people to include company run web pages in their personal networks. The web’s most popular tyre brand – according to online brand research specialists, Envisional – Michelin is running a competition to attract users and build its already considerable online influence.

Jianni Geras, Michelin UK head of marketing, said: “It’s not long until the start of the BTCC season and we want to know which circuits are the fans’ favourites.

“Here at Michelin we’ve already chosen our top three but we want to know the venues that race-goers see as the greatest in British motorsport – as well as reward some fans with a day they will never forget.”

Winners will enjoy hospitality courtesy of Renault and access to the full day race schedule at all three of their chosen circuits if they are randomly selected in the draw. Facebook users can enter by visiting: fb.me/MichelinBTCC.

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