Infinity promotes 2012 marketing strategy

Infinity has announced plans to expand and customise its DNA campaign to fit the national markets where it operates. The company describes its new campaign as featuring “iconic monuments re-interpreted using an Infinity Tyre.” In addition Infinity has revealed that the company will run a competition which will include trips to some very exciting destinations. Prizes will include trips to some very exciting destinations.

Jorge Crespo, European general manager for Infinity Tyres said Infinity’s marketing aim is to “increase the very successful international media campaign Infinity runs in the various markets where it operates. This year Infinity has a lot of news for its partners and clients, and this new marketing campaign is only the beginning!”

Infinity’s DNA campaign is built on the idea that Infinity tyres have their own pedigree, one that makes them stand out from the crowd, hence their slogan “Not all tyres are created equal”. It also plays on the idea of their tyres being inimitable, just like DNA makes everyone a unique individual, so are Infinity tyres unique.

This new European campaign features a series of adverts where iconic monuments from several different countries are re-interpreted using an Infinity Tyre. Infinity’s marketing and advertising strategy is to tailor their publicity philosophy to each market, rather than using the standard approach of most tyre companies of ‘one-size-fits-all’.

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