Global growth an ongoing objective at Treadsetters

With current trading partnerships in over 30 countries around the world, Telford-based Treadsetters has established a niche for itself as an international business service provider and wholesaler of tyres and steel wheels. The company bases its success on establishing strong, long-term business partnerships with manufacturers and customers, relationships that extend beyond the sale and include the provision of technical support and advice through the entire life of the tyre.

Treadsetters reports it particularly specialises in the expert building of brands in universal growth markets, and to this end offers a large portfolio of tyre brands within the passenger car, high performance, van, light commercial vehicle, truck and earthmover segments.

In truck tyres, Treadsetter’s showcase brand is its own house label, Torque, which for drive positions incorporates a block pattern design intended to provide strong performance in overall grip, traction and steering. Other stated benefits include an anti-abrasive tread compound for improved mileage and reduced wear rate plus for steer position tyres a rib design focused on directional handling, lateral traction and wet grip. Fleets seeking the more ecological option of retreads can also find what they’re looking for, namely the Insa Turbo truck retread range, which is available in all freight transport applications.

In the passenger segment the Hifly brand offers a selection of the passenger car, high performance, ultra high performance and van patterns ranging from 80 down to 35 series in various size options. Treadsetters also offers the Durun label, which it describes as an accomplished brand known for its overall road performance and handling in all conditions. Finally, Treadsetters holds a comprehensive range of TÜV-approved truck and bus steel wheels from 17.5 up to 24.5 inches.

The company says it is driven by a dynamic sales and marketing policy and constantly reviewed product and service portfolio, and supported by these two assets it intends to continue enhancing its growth momentum around the world in 2012.