Become a tyre ‘genius’ with Bridgestone training

Those wishing for a greater mastery over the tyre business may benefit from a new bespoke training course Bridgestone UK is starting to roll out. The tyre maker says it intends to create industry-renowned ‘tyre geniuses’ with expertise across all aspects of the tyre sector through its training, which it calls the Genius Training Development programme. According to Bridgestone, the Genius Training Development programme is the first of its kind to provide a clearly defined development structure and is the most comprehensive of its type within the industry. The programme was launched on 31 January, with 30 people from a broad spectrum of tyre companies taking part in the inaugural training sessions.

Bridgestone explains that the training has been configured to cover all aspects related to the tyre industry, including sales and tyre technology as well as finance, marketing and people development. The end aim is to produce tyre specialists capable of dealing with all aspects of the industry and providing outstanding customer service.

“Most retail tyre training is organised on ad-hoc basis which tends to be specific to individual customers; this takes a high number of staff away from the business, which in these very challenging times can have a major impact financially,” commented Steve Howat, Training and Audit manager at Bridgestone UK. “It also often leads to a weakened training value as there is no clear progression structure for staff.  With the Genius Training Development programme the learning is split into 12 individual courses over two years allowing the lessons learned to be reinforced over time and form a valuable day to day working knowledge.”