Toyo names new European marketing manager

David Stinissen has been appointed to the role of marketing manager at Toyo Tire Europe, effective 1 January 2012. Stinissen has taken charge of the Japanese tyre maker’s European marketing department and will carry out this new role in addition to continuing in his existing position as marketing manager for Toyo in the Benelux countries. He will be based both at Toyo Tire Europe’s headquarters in Willich, Germany and at Toyo Tire Benelux in Roosendaal, the Netherlands.

“To be part of the team at Toyo Tire Europe at this time is incredibly exciting,” commented Stinissen. “The brand has made a solid start in Europe, but now with the imminent launch of new products, a strong investment in OEM such as Audi, Mazda, Toyota.” He added that the upcoming European tyre labelling also means “the opportunity is there for Toyo Tires to make its mark in Europe. Toyo Tires is a dynamic organisation with huge potential and a history of product innovation. Clearly, I’m delighted to join Toyo Tire Europe at such an exciting time and be in a position where I can directly influence the company’s European marketing direction and success.”