Nexen wins Good Design 2011 award

Nexen Tire Corporation recently won the 'Good Design 2011' award for its Winguard Sport, UHP winter tyre. The latest triumph follows winning the International Forum Design Award 2010 and Good Design award from Design Korea 2011.

The Good Design Award is conferred annually by the Chicago Athenaeum: Museum of Architecture and Design together with The European Centre of Architecture Art Design and Urban Studies. It honours the yearly achievements of the best industrial and graphic designers and world manufactures for their pursuit of extraordinary design excellence in 25 categories including electronics, transportation, furniture, industrial machinery, architecture and so on.

Founded in 1950, and now in its 62nd year, Good Design is purportedly the world's oldest award of its kind. Submissions to the program are judged by juries on criteria for the highest aesthetic in terms of innovative design, new technologies, form, materials, construction, concept, function, utility, and energy efficiency, and sensitivity to the environment.

500 designs from 48 nations were submitted. For the category of transportation, BMW, Mercedes-Benz, Volkswagen, Hyundai and Kia won the award as a car manufacturers. Nexen Tire was sole winner among tyre manufacturers.

In response to the news, Nexen representatives pointed out that the Winguard Sport has been praised for its innovative design which resembles a glacier and a design that is created from snow-flake motif. The product is developed to enhance driving stability in winter with asymmetric tread design upgrading drainage and anti-hydroplaning and improving traction and cornering performance in both wet and snowy roads.

“We are extremely proud to receive Good Design award followed by IF Design Award in 2011 which shows Nexen Tire’s design competitiveness in global stage,” said Lee Hyun Bong, CEO of Nexen Tire. “Nexen Tire will continuously increase brand awareness in global market by enhancing its design capabilities.”